Digital transformation is speeding up especially in the retail section. Store environment is feeling the heat that they need to catch up with the implementation and stay away from competition. The retailers feel that they need to have deeper engagement with their customers and connect with them on an emotional level, that help them secure their brand value.
Advancement in technology and the way retailers are adjusting to this surge is being carefully considered by every enterprise. New methods for data mining goes on to say how technology has affected all business – small and big alike. Technology has made it easy for customers who now have their mobile as a point of sale. The WiFi in customer stores has only enhanced customers to use this technology for their use.
As technology grows, stores and retail outlets adapt to monitor heating and cooling, interactive digital methods for the convenience of doing business. To the customers, it may look so easy to use such facilities but on the other side, they are unaware of how the retailers are having a tough job with their digital infrastructure to keep up with the store environment.
The Risk Behind the Reward
As the stores and retail outlet adopt this technology, it comes with a certain risk. They need to up their bonus for customers and create an incentive as they shop offline.
As they go with the new-generation technology their endpoint is always exposed to bad elements, including mobile devices, kiosks, SaaS, IoT. Most of the retailers use outdated hardware to keep their infrastructure running, which are vulnerable to attacks. It can be infested with malware easily by any notorious gang who can map their business IT layout.
Many retailers have a complex infrastructure and web security architecture that are left to maintain on their own. The contemporary technology is not only outdated but they are ineffective too. The perfect instance is that most of the technologies of the earlier times including IoT are not designed by keeping security in mind. This has resulted in many stores upgrading their infrastructure and security environment to keep them away from attacks.
Sustaining Digital Defenses
Even though there are many technology solutions in the market but still it seems that we have a one size-fits-all approach when it comes to security. Nevertheless, there is a dedicated solution which retailers need to look at to keep themselves from cyber attacks.
Many retailers don’t know that having too many endpoints. One attack can bring down their entire operation. The risk is greater when you have off-role employers to the list, hence the attack can be facilitated from both inside and outside.
The infrastructure in the retail environment is designed in such a way that everything is in-house. Their Internet is stationed where not only the stores but the customers also use it simultaneously. This includes the guest Wi-fi, which is potentially dangerous. The IoT, POS and guest WiFi are not on separate nodes, and that is the first thing they should be doing to protect themselves from any cyber attack. The in-house communication devices should have restricted accessibility with only whitelisted IP addresses. Though a lot of retailers feel it is the safest option, hardly a handful think it can make any difference. That handful are those trying to make sense.
Operational Complexity and Cost
Moving your hardware from one place to another can be tedious, so opting for cloud management reduces complexities. This makes sense to large retailers who have massive data and a large warehouse. They can streamline their IT resources and allocate a budget to deal with this infrastructure complexities. You have cloud-based firewalls, better security policies for the various subnet, thus creating a more robust security architecture.